Grupo WOS - Analysis, Development, and Evolutionary Maintenance of an Online Store

Client
Grupo WOS 

Area
Agriculture 

Summarized Problem
Grupo WOS needed a virtual marketplace platform for agricultural listings, including items such as vehicles, machinery (including heavy machinery), implements, animals, rural properties, aircraft, and various products (like animal nutrition, pesticides, packaging, fertilizers, and medicines).

Summarized Solution
Visionnaire handled the analysis, development, and maintenance of the e-commerce platform Shop Rural, resulting in a modern, efficient, and easily maintainable site with ongoing support integrated into the project.

Results
One of the benefits of outsourcing is that contracting companies can focus on their core activities while delegating specialized tasks like IT, website development, or technical support to experts. With Visionnaire's dedicated professionals, Grupo WOS relied on specialists for the analysis, development, and maintenance of the Shop Rural virtual store. Visionnaire increased Grupo WOS’s productivity while reducing costs with a highly specialized web development team, focusing on agile, cloud-based processes using Scrum and weekly Sprints.

The result was a well-designed, efficiently developed, and effectively maintained website—an essential foundation for the credibility and success of any business. The project began with an in-depth analysis to ensure the site met business goals and user expectations, resulting in a more intuitive and efficient experience.

During development, Visionnaire’s choice of appropriate technologies and coding best practices ensured the site was secure, fast, and scalable. The subsequent support was equally vital, ensuring continuous updates, problem-solving, and adaptation to new market demands, thus preserving the site’s relevance and functionality over time. This complete cycle led to a solid digital presence and improved perception by clients and partners. 

Technologies
The main technology used was PHP, widely employed for its flexibility, database integration, and compatibility with various servers. PHP allows rapid and efficient development with a low learning curve, and its extensive community provides continuous support and access to numerous libraries and frameworks, which streamline the creation of robust and secure features.

The database selected was MySQL, a relational database management system known for high performance, reliability, and ease of use, making it ideal for website development. As an open-source technology, MySQL reduces costs and benefits from a large community, facilitating problem-solving and the addition of new features.

For analytics and tracking, Visionnaire used Hotjar, a user behavior analysis tool providing insights into how visitors interact with the site through heatmaps, session recordings, and surveys. This feedback guides informed decisions to improve user experience and site efficacy.

Additional technologies included Zopim, reCAPTCHA, and Font Awesome (widgets); AJAX Libraries API, jQuery, CDN JS, and Cloudflare JS (Content Delivery Network); and Google Hosted Libraries, jQuery UI, jQuery Validate, jqTransform, JCarousel, Fancybox, touchSwipe, and Swipe JS (JavaScript libraries).

Detailed Problem
The Shop Rural virtual store was an initiative by Fernando Wosniak to provide a platform facilitating the buying and selling of specific agricultural market items, including animals and heavy machinery, to name just two examples.

Creating a website with the goal of becoming a reference, especially as a marketplace geared toward a specialized audience like the agricultural sector, presented unique challenges that required a detailed and careful approach.

One of the biggest challenges was to deeply understand the needs and expectations of this audience, which could range from ease of navigation to access to technical information and specialized search tools. Thus, the interface needed to be intuitive and adapted to a user base with varying levels of familiarity with technology. Additionally, integrating essential features such as secure payment systems, delivery logistics, and efficient technical support was indispensable to ensure smooth operations.

Another critical aspect was the e-Commerce site's reliability and performance, especially in rural areas where connectivity might be limited. Therefore, the development process needed to focus on a responsive and lightweight design, ensuring an optimized experience on any device and under any connectivity conditions.

Continuous support and maintenance were fundamental for quickly resolving issues and adapting the virtual store to new demands and user feedback, ensuring the trust and engagement of the target audience over the long term.

Detailed Solution
Visionnaire was responsible for the analysis, development, and maintenance of the Shop Rural virtual store. This means that, beyond studying the requirements and creating the e-Commerce site itself, the project included evolutionary maintenance, new implementations, feature innovations, and code corrections.

Visionnaire stands out in website and portal creation by offering tailored solutions that meet the specific needs of each client. With years of experience developing projects across various industry sectors, we develop responsive web projects, ensuring the best possible viewing experience on computers, mobile phones, and tablets, thus providing users with a superior browsing experience. 

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Case Brochure

Presentation
Case Presentation