Modernization and new visual communication for the Ibérica Corretora's website
CLIENT
Ibérica Corretora
Ibérica Corretora
AREA
Commodity Broker
PROBLEM
Need to update internet communication at Ibérica Corretora, modernize the content management system platform of its website, and to insert to modern standards, adaptable to various devices on the internet.
SOLUTION
As a technological partner, Visionnaire provided a new website made with a Content Management System that is easy to use and update, and also with Opensource technology. The new website of Ibérica Corretora has an attractive, dynamic look, and has become responsive, adapting to screens of smartphones, computers, and tablets.
RESULTS
Great acceptance, both by the company's employees as well as by partners and customers, which resulted in a large increase in the number of accesses to the website, reaching a new audience through accesses via mobile devices (the use of cell phones and internet grew more than 100% in Brazil in six years according to IBGE), and mainly, an excellent improvement in productivity and ease in content management.
TECHNOLOGY
For the new website, the WordPress Content Management System was used, besides Bootstrap, layout template, HTML5, CSS3, and JavaScript languages, MySQL database and W3C standards.
Detailed problem:
Commodity Broker Ibérica Corretora, which has been operating since 1983, had a very old website and used, since 1995, a proprietary CMS (Content Management System) that was difficult and complex to update and had no control over users and content. The result: a website outside of current web standards, with old and outdated technologies.
The need arose for a website adaptable to tablets and mobile devices, since they wanted to communicate better with their customers. There was a need for better content distribution and a tool that would allow autonomy to manage the site, with non-proprietary technology and with low cost.
Detailed solution:
Visionnaire was requested to meet the demand and opted for the CMS WordPress solution. The new website developed is based on the cutting-edge semantic platform for publishing content, focusing on aesthetics, web standards and usability. At the same time, it is a free software.
WordPress is easy to install and comes with a set of features to make the publishing experience easy, enjoyable, and possible. It is easy to use and offers a theme system, as well as an API for creating plugins, e-mail publications and web standards.
A template with responsive design was used for navigation in the main internet browsers, on tablets and smartphones, using a WordPress theme and adapted to the needs of Iberia. Database installation and WordPress platform with chosen theme. Customization of the WordPress theme according to the identity of Ibérica Corretora. Training was also provided for employees to maintain website pages through WordPress.
