Visionnaire created an agile and adaptable property rental and sale website for Muraski Imóveis
CLIENT
Muraski Imóveis
Muraski Imóveis
AREA
Real Estate Management
PROBLEM
With over 20 years of activities, Muraski Imóveis, a real estate reference company on the coast of Paraná, Brazil, needed a website that presented its structure, real estate portfolio and history in the real estate market and that made available to its client an agile and refined property search system, regardless of your need and device you’re currently using (computer, tablet or smartphone).
SOLUTION
In celebration of the month of Muraski Imóveis 's anniversary, Visionnaire developed a new website with high technology (SEO and Google Analytics), responsive for navigation in the main internet browsers, on tablets and smartphones, and great ease of handling and updating, with a mechanism searches interconnected with the company's internal system. Today, the search tool “Draw on the Map” counts as a differential.
RESULTS
With the implementation of the new Muraski Imóveis website, there was a great improvement both in the advanced property search system and in the presentation of images in larger sizes and resolutions in the properties' galleries.
TECHNOLOGY
The demand required a Content Management System (CMS) because, due to the large volume of information and the need for constant updating, the WordPress and PHP platform was chosen. Other technologies used were integration with other systems through PHP language, Linux operating system, HTML, CSS, MySQL database and Apache Web Server.
Detailed problem:
With over 20 years of activities, Muraski Imóveis, a real estate reference company on the coast of Paraná, Brazil, needed a website that presented its structure, real estate portfolio and history in the real estate market and that made available to its client an agile and refined property search system, regardless of your need and device you’re currently using (computer, tablet or smartphone).
Until then, the site did not feature the newest technology and visual standards. There was also a concern about improving the presentation of real estate images within the website, with the need to provide good quality, large and adaptable photos for viewing on smartphones and tablets.
Detailed solution:
In celebration of the month of Muraski Imóveis’ anniversary, Visionnaire developed a new website with high technology and a set of SEO (Search Engine Optimization) techniques in order to make the site more friendly to search engines, working with selected keywords in the content so that it is better positioned in the organic results, and with Google Analytics to work with control and visitation statistics.
The new site was made from the WordPress CMS (Content Management System), which is easy to install and comes with a set of features to make the publishing experience easy, pleasant, and possible. It is easy to use, has a theme system, API for creating plugins, publications by e-mail and web standards.
The new portal has become responsive for navigation in the main internet browsers on tablets and smartphones and with great ease of handling and updating, with search engine interconnected with the company's internal system. The website today has the differential of the search tool “Draw on the Map”, with which the customer selects four points on the map until forming a desired search area, refining by type of property and whether it will be for sale or lease, also being possible to drag the points to increase or decrease the area to be searched.
With the “Draw on the Map” search system, the customer selects four points on the map until they form a desired search area, and it is possible to drag the points to increase or decrease the search area, further optimizing the search for properties by customers.
The Muraski Imóveis website has become a reference in the real estate market on the coast of Paraná, stimulating the interest of new customers and competitors in search of these new technologies.
