The growth of mobile devices coupled with the need for mobility of people has required a change of stance on the part of companies investing in a responsive site may be the solution.

Since you can't guarantee that the customer is in front of a desktop when they need you most, the solution is to invest in a responsive site, privileging access through a mobile platform, ie a site that is Automatically adapts to any screen size, allowing your customer to contact your business from wherever they are.

And why should you have a responsive website? Find out now!

Usability and customer satisfaction

It is true that virtually all websites can be accessed via mobile devices, but how many of them are actually functional on a mobile platform? The usability or ease with which your customer accesses menus, text and images on your site is essential for you to keep them satisfied with your business. Striking for the quality of interaction that your customers have with this important communication channel reflects the concern of your company to provide good service, raising their esteem in the market.

Maintenance cost reduction

Maintaining a website for each type of device with internet access has become unfeasible, given that today we have smartphones of all sizes, as well as tablets, laptops, iPads, among others. Therefore, responsive site is the best way to keep your site up-to-date without major investments, as maintenance is done on a single platform that fits devices as needed.

User experience is increasingly important

Terms like UX (User Experience) are increasingly recurring in the mobile universe, precisely because what people are looking for are unique, unique and technology-facilitated experiences. On a mobile platform like a smartphone, we don't have the same dexterity and space for interaction as a notebook, which requires smart adaptations so that the user can access your site with one hand, for example.

This trend is so true that, since April 2015, Google has been focusing on responsive sites in its search results, as one of the company's biggest goals is to promote ever richer experiences for its users.

Penalties for those who don't have a responsive site yet

In addition to losing a good positioning on Google, the company that does not yet invest in mobility for its site has other barriers to face, such as reduced number of visits. Depending on the number of smartphones, they become the first screen for user interaction, leaving desktops and notebooks as tools for internet access. The dissatisfaction generated by hyperconnected consumers for a site that is not mobile-ready is also a consideration, as you may lose customers by not being aware of the technology trends that make your audience's life easier.

With responsive design you extend the reach of your brand, overcome geographical and technological barriers, and put your business face to face with your customers without hindrance. If you don't have a mobile platform ready yet, it's time to invest in this solution!

Learn more here about our Content Management System, which quickly and professionally creates and manages responsive websites and portals, WebPublication ©.

Source: www.administradores.com.br